![]() ![]() However, we already know that those are more likely to get ignored or deleted than not. Traditional outreach strategies call for you to blast hundreds of people with an impersonal, generic pitch. It means that you have to think outside the box when you are trying to generate a buzz about a fantastic infographic, instead of just concentrating on your keyboard. They are especially accurate when it comes to outreach. However, they just work better when presented as an editorial tool rather than a branded message.Įxpressions like “work smarter, not harder,” may seem like a corny cliché, but they are great words to live by. That is not to say that editorial infographics cannot be a very effective marketing tool. They must offer valuable insights about a particular subject or field from well-informed sources. However, the most effective editorial infographics are not used simply as advertisements. Today, most startup and corporate websites use graphic content heavily to draw in more traffic and brand recognition. It is also important to note that the commercial sector has also welcomed the adoption of infographics enthusiastically. However, the current trend leads more towards using graphic content in place of the more typical editorial features. Graphics were reserved for more complex features like maps. As a result, publications are actively embracing them in order to improve engagement with their readers.Įarly editorial infographics consisted of simple bar graphs and pie charts. Today, infographics have become one of the most shareable types of digital content. This specific trend has been spurred on by the rise of social media. However, you might have noticed recent shifts in content and style in the graphics that they are currently using. Over the years, many major publications have been using infographics in one form or another. Infographics can fall in a number of categories: ![]() They have become hugely popular outreach tools mainly because they can be used in both editorials and online branded content. Infographics typically use graphics with text or data to provide information about a specific subject. After all, the word itself is a combination of “information” and “graphics.” Infographics are a specific kind of visual communication. However, we should probably define what an infographic is first. For example, just what is visual content, data visualization, and information design in relation to infographics? However, many people still have questions about this field of design. The use of infographics as a part of these outreach tools has become quite popular over the past few years. This usually involves using a whole range of skills like copywriting, design, and relationship building. Successful campaigns must also extend a brand’s reach to a wider audience, drive up site traffic, and generate a bunch of safe backlinks. If your goal is to create a mind-blowing outreach campaign plan, your main focus is on using every tool at your disposal to do it. ![]()
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